My Framer Site

Behavioral Product Strategy

I’m Susanne and I help companies and teams translate consumer behavior insights into products and services that engage, motivate, and deliver measurable business impact.

Let’s Talk

Turn user behavior into actionable insights that drive smarter decisions.

Behavioral Insights & Research

Understand what drives your users. I uncover patterns in behavior and decision-making, translating them into actionable insights that inform smarter product and service decisions.

Create products and services that shape behavior and deliver measurable impact.

Product Strategy & Concept Development

Turn insights into impact. I help create products, services, and concepts that shape behavior and deliver measurable business results.

Craft seamless experiences across platforms that delight and engage users.

Ecosystem & Experience Design

Design experiences that resonate. I craft seamless journeys across platforms, hardware, and services, ensuring every touchpoint delights users and drives engagement.

Rapidly test and refine ideas with AI while keeping strategy human-centered.

Testing, Iteration & AI-Powered Optimization

Validate faster, iterate smarter. I use rapid testing, iterative design, and AI tools to refine ideas while keeping human strategy at the center.

Align teams and leaders to embed behavioral design for lasting results.

Stakeholder Alignment & Leadership

Bring teams together, make impact stick. I guide workshops, communicate insights, and coach teams to embed behavioral design into strategy for lasting results.

Get in Touch

Let’s discuss how we can create behaviorally-driven, human-focused products together.

hello@susanneeichel.com

LinkedIn Profile

Imprint